Easy way of Fitness

讓運動更簡單

Company Profile

企業概況

舒華體育,專業、科學的運動健康解決方案提供商,創新發展20余年,已成為中國健身器材行業龍頭企業。公司秉承“產品智能化,運動娛樂化、科學化”的發展思路,是行業內產業鏈、營銷體系和服務體系最為完整的企業之一,產品涵蓋家庭健身、商用健身、全民健身、體能訓練、老年健身、校園體育等解決方案的產品和培訓服務、商業空間道具等領域,滿足全場景、全人群運動所需,讓簡單運動融入每個人的生活。

SHUHUA sports, a professional and scientific sports health solution provider。Innovation and development for more than 20 years, has become China's fitness equipment industry leading enterprises. Our company adheres to the development idea of "intelligent products, sports and entertainment, scientific management". In the whole industry, is the industry chain, marketing system and service system one of the most complete enterprises. Our products cover family fitness, commercial fitness, national fitness, physical training, fitness for the elderly, campus fitness and other solutions. And involved in training services, commercial space props and other areas. Meet the needs of all scenes, all the crowd sports, let the simple sports into everyone's life.

1996年,舒華創立于中國體育城市——晉江,迄今已在福建晉江、泉州臺商投資區(一、二兩期)以及河南商丘共投建四大生產基地,并設立晉江、上海兩大運營中心,總規模達45萬平方米。在全國范圍內擁有近1000家銷售和服務網點,擁有國內行業領先的營銷體系。同時,舒華逐步推行品牌國際化戰略,全球業務涉及歐美、中東、東南亞等60多個國家和地區。

In 1996, Shuhua founded jinjiang, a sports city in China.So far, we has invested and built four production bases in jinjiang, Quanzhou Taiwanese Investment Zone and shangqiu of henan province, and set up jinjiang, Shanghai two major operation center, the total size of 450,000 square meters. Has nearly 1000 sales and service outlets nationwide and has a leading marketing system in the domestic industry. At the same time, Shuhua gradually implements the brand internationalization strategy, and its global business involves more than 60 countries and regions including Europe, America, the Middle East and southeast Asia.

多年來,舒華與上海體育學院、北京體育大學、成都體育學院、中國體育科學學會運動醫學分會CASM、美國運動醫學學會ACSM等機構及多位著名專家合作,共同致力于運動科學研究,擁有專利技術130余項。2016年,舒華推出運動健康服務,為用戶提供運動能力評估、科學運動指導等服務,同時聯合CASM引進ACSM中文CPT培訓與認證項目,推廣國際先進運動健康理念與方法。

Over the years, Shuhua has cooperated with Shanghai Sports Institute, Beijing Sport University, Chengdu Sports Institute, CASM Sports Medicine Branch CASM, American Sports Medicine Association ACSM and many other famous experts to jointly commit to sports science research and own more than 130 technologies patents. In 2016, Shuhua launched a sports health service to provide users with sports ability assessment, scientific sports guidance and other services. At the same time, Shuhua and CASM introduced ACSM Chinese CPT Training and certification program to promote international advanced sports health concepts and methods.

一直以來,舒華致力于推動全民健身事業的發展和體育強國夢的實現。2013至2016年,舒華與中國奧委會達成戰略合作關系,并成為中國奧委會健身器材、按摩器材供應商;2014至2018年,舒華健身器材連續與三屆奧運會結緣,先后入駐索契冬奧會、里約奧運會以及平昌冬奧會 “中國之家”;2015至2018年,舒華攜手中國健美協會連續四屆成功舉辦全國健美健身冠軍總決賽,共同推動健身健美運動在國內的發展;2017年,舒華獲評“國家體育產業示范單位”,同年成為金磚國家領導人廈門會晤指定健身器械;2017至2018年,在輕工業聯合會、中國文教體育用品協會關于“中國輕工業健身器材行業十強企業”年度評價中,舒華連續兩年獲得總排名第一;2018年,榮獲“中國健身器材行業最具影響力品牌”。同年,與國際中學生體育聯合會簽訂戰略合作協議,攜手共同推動青少年體育事業發展;2019年,與國家體育總局冬季運動管理中心合作,成為國際雪聯中國北京滑輪世界杯頂級合作伙伴,入駐國家體育總局冬運中心“秦皇島”及“首鋼園”訓練基地體能館并成為體能大比武活動贊助商。

Shuhua has been committed to promoting the development of the national fitness cause and the realization of the dream of becoming a sport strong country. From 2013 to 2016, Shuhua reached a strategic cooperative relationship with the Chinese Olympic committee and became a supplier of fitness equipment and massage equipment for the Chinese Olympic committee. From 2014 to 2018, Shuhua’s fitness equipment has been associated with the three Olympic Games, successively entering the "home of China" of the Olympic games in Rio and winter Olympics in Sochi and Pyeongchang. From 2015 to 2018, Shuhua and China bodybuilding association successfully held the national bodybuilding and fitness championship finals for four consecutive times, jointly promoting the development of bodybuilding in China. In 2017, Shuhua was awarded the title of "model unit of the national sports industry". In the same year, Shuhua was designated as fitness equipment for the Brics summit in Xiamen. In the annual evaluation of "top 10 enterprises in China's light industry fitness equipment industry" by light industry federation and China cultural, educational and sports products association from 2017 to 2018, Shuhua ranked first in total for two consecutive years. In 2018, it was awarded "the most influential brand in China's fitness equipment industry". In the same year, Shuhua signed a strategic cooperation agreement with the international middle school sports federation to jointly promote the development of youth sports. In 2019, we cooperated with the winter sports management center of General Administration of Sport of China to become the top partner of the international snow federation Beijing pulley World Cup. At the same time, our equipment were successfully settled placed in the winter sports center of General Administration of Sport of China "QinHuangDao" and "ShouGang park" training base and became the sponsor of the physical fitness competition.

未來,舒華將一如既往地秉承“誠信?拼搏?創新?共享”的核心價值觀,積極響應國家“加快體育強國建設,促進全民健身發展”的號召,堅持為用戶提供更高品質的產品、更完善的服務、更科學的健身指導,同時推進品牌國際化進程,朝著“成為全球運動行業最具規模的領先者”的偉大愿景努力邁進!

In the future, Shuhua will continue to adhere to the core values of “integrity, hard work, innovation, and sharing” and actively respond to the call of the country to “speed up the construction of sports and promote the development of fitness for all”, and insist on providing users with higher quality products, perfect service and more scientific fitness guidance. Meanwhile we will promote Shuhua brand to the international market, and strive to become a great vision of “becoming the largest leader in the global sports industry”!

History

發展歷程

Brand Culture

品牌文化

BASES LAYOUT

基地布局

總部大樓

上海運營中心

泉州臺商工業園區

河南商丘工業園區

R&D STRENGTH

研發實力

持續推進技術創新:亞洲人體工學研發設計、擁有專利技術130余項

整合全球專家資源:與上海體育學院、北京體育大學、成都體育學院、中國體育科學學會運動醫學分會CASM、美國運動醫學會ACSM等機構及多位專家、健美冠軍展開合作

夯實業界專業實力:福建省省級企業技術中心;主導、參與20多項國家、行業及團體標準的制定和修訂

MARKETING SYSTEM

營銷體系

線下渠道業務
公共政采業務
互聯網業務
國際貿易業務
直營商用業務
培訓服務
展示架業務

SERVICE PLATFORM

服務平臺

COOPERATION

專業合作

中國奧委會

2013-2016年,舒華成為中國奧委會健身器材供應商

中國健美協會

2015-2018年,舒華成為中國健美協會戰略合作伙伴

國際中學生體育聯合會(ISF

2019-2021年,舒華成為國際中學生體育聯合會贊助商

國家體育總局冬季運動管理中心

2019年,舒華成為國家體育總局冬運中心“秦皇島”及“首鋼園”體能大比武活動贊助商;

中國體育科學學會運動醫學分會

2019-2023年,舒華成為中國體育科學學會運動醫學分會企業戰略合作伙伴

Responsibility

社會責任

Awards/Certificates

社會認可

年份獎項/證書頒發單位適用范圍
2014-2015AAA信用等級證書(中誠信)福建中誠信信用評級咨詢有限公司誠信企業查看
2012-2015用戶滿意企業中國質量協會/全國用戶委員會誠信企業查看
2014GB19272-2011新國標修訂證明全國體育用品標準化技術委員會標準定制查看
2014聯合會會員證書中國體育用品聯合會會員單位查看
2014中國教育裝備行業協會會員證書中國教育裝備行業協會會員單位查看
2012體育用品標準制修訂貢獻獎全國體育用品標準化技術委員會標準定制查看
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